FRUiTSNACKS is a hue of tropical guava red, with a white solar glare undertone without going chalky, the kind of color that makes teeth flash whiter and skin look sun kissed. It’s giving Welch’s fruit snack red, juicy and playful with a little bite. Named after Imani’s spitefully delicious “Fruitsnacks” from AMERICON tackles the not so glamorous side of dating men of means for the girl navigating the groupies & the games  … the one he keeps running back to every time he touches down in city  … or makes one in the stadium . In FRUiTSNACKS you are the craving he can never shake, the treat that comes with terms and conditions.

“That nigga want my fruitsnacks

Every time he touch down

He come running back.”

Juicy solar coral red with a bright citrus core, sitting right between orange, red, and pink. Clean pigment, full coverage, built for all day games and all night afterparties!