I Do Me is solar power in lipstick form: loud, bright citrus fire that walks in first and never asks permission to exist in its fullness. Hyper saturated, electric orange that turns into stadium lights on your mouth, crowd already screaming your name. Velvety matte, full coverage, no crumble, no background energy.

“I do me unapologetically, I love being the person that you’re too afraid to be.”

Neon tangerine orange with a warm golden base, zero brown. Reads punchy and bright on fair and medium skin, turns glowing citrus on deep and rich tones. Think freshly peeled mandarin under stage lights, clean pigment, high impact, built to stay loud from first swipe to curtain call.